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The Story of Designs by Uchita

Uchita Shah was born in Mumbai, India and moved to Chicago in 2016. She is a successful fashion designer who has worked with various Bollywood designers, name brands and TV shows. Uchita is a driven entrepreneur and a passionate designer who believes the truest form of success is bringing happiness in others lives.


As a creative mind with a love of natural gemstones, Uchita established the 'Designs by Uchita' brand in 2021 to create her own designs. She designed her first collection of jewelry using genuine stones and unique designs. The foundation of her success has been her infectious energy and entrepreneurial spirit, which took Uchita from a $500 project to a fashion brand loved locally.


Known for her unique use of color and quality materials, she has created a collection of timeless pieces that has won over loyal fans. All our products are handmade with contemporary styles and every piece is built to perfection.